If You Could Own One Jacket

The jacket was the first piece we really began to solve. The question behind it was simple: if you could have only one jacket in your wardrobe, what would it need to be? We wanted to make the kind of clothes that stay. Not necessarily because somebody has decided they are a classic, but because...

Introduction

We’ve got a few things to tell you. Who decides that the clothes you liked last year are wrong this year? What does a sustainability certificate actually certify? And how did we end up making seven samples of the same jacket over the course of a year? Welcome to the Frolickers Journal. This is where...