Identity 08
Dana
Copenhagen • Navy corduroy
I book dinner three weeks ahead and still think of myself as spontaneous. Then Copenhagen gets one genuinely warm evening, somebody writes “harbour?”, and the whole calendar becomes negotiable. I work in sustainability strategy, which involves more spreadsheets than people hope. At home I repair clothes I could afford to replace and get up at five to stand in the sea trying to catch a fish. Often I don’t. I still describe it as a good morning. I cycle in weather I would cancel plans for anywhere else. Every February I threaten to move. By the first long evening in May, I’m annoyed anyone remembers.
ALTER EGO 07 / CATERINA →
The Jaco Jacket
Reversible
Flexible payments with Klarna • Shop Pay
Garment Details
Design Notes
The jacket began with a slightly unreasonable question: if this were the only jacket you owned, what would it need to get right?
Seven samples later, the result is deliberately simple. Both faces are designed to function as the outside, never as an outer and a lining. The collar sits high enough to shelter your chin while leaving room for a scarf. The cuffs turn back to adjust the sleeve length. Zipped pockets become concealed storage when the jacket is reversed.
We gave the same attention to things nobody else sees. The pocket lining is exceptionally soft Italian viscose simply because your hands spend time there. Luxury usually concentrates on what other people notice. We were also interested in what the wearer notices.
We weren't trying to give you reasons to own four jackets. We were trying to make one enough.
Inside the making of the jacket →
Materials & Care
| Outer | Italian showerproof cotton twill with breathable membrane |
| Reverse | 100% Italian cotton medium-wale corduroy |
| Lining | 100% Italian viscose |
| Hardware | Swiss Riri zippers • Italian Cobrax snaps |
| Care | Wipe clean or professional dry clean only |
| Origin | Designed in London, made in Europe |
Shipping & Returns
Delivery
Complimentary worldwide
Duties & taxes included
Priority available
Responsibility
We produce in small, considered runs rather than building volume for its own sake.
Reversibility is part of the same approach: designing more genuine use into one garment instead of multiplying products for every variation.
We avoid unnecessary synthetic additions and favour single-fibre materials where they make sense, with longevity considered both physically and aesthetically.
Meet the others