Identity 11
Jenny
Seoul • Olive cotton twill
I have 286 places saved in Naver Map and still say “anything” when my friends ask where to eat. Then I reject the first three suggestions because one has a queue, one is too far from the station and one is suddenly everywhere on Instagram. I write software, go to taekwondo twice a week and took up knitting to stop correcting things on a screen. Last night I undid an entire sleeve because I knew where the mistake was. I drink iced Americanos through winter and will cross Seoul for a tiny exhibition that closes on Sunday. I tell people I like convenience. Actually, I just like things exactly right.
ALTER EGO 12 / NICOLE →
The Jaco Jacket
Reversible
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Garment Details
Design Notes
The jacket began with a slightly unreasonable question: if this were the only jacket you owned, what would it need to get right?
Seven samples later, the result is deliberately simple. Both faces are designed to function as the outside, never as an outer and a lining. The collar sits high enough to shelter your chin while leaving room for a scarf. The cuffs turn back to adjust the sleeve length. Zipped pockets become concealed storage when the jacket is reversed.
We gave the same attention to things nobody else sees. The pocket lining is exceptionally soft Italian viscose simply because your hands spend time there. Luxury usually concentrates on what other people notice. We were also interested in what the wearer notices.
We weren't trying to give you reasons to own four jackets. We were trying to make one enough.
Inside the making of the jacket →
Materials & Care
| Outer | Italian showerproof cotton twill with breathable membrane |
| Reverse | 100% Italian cotton medium-wale corduroy |
| Lining | 100% Italian viscose |
| Hardware | Swiss Riri zippers • Italian Cobrax snaps |
| Care | Wipe clean or professional dry clean only |
| Origin | Designed in London, made in Europe |
Shipping & Returns
Delivery
Complimentary worldwide
Duties & taxes included
Priority available
Responsibility
We produce in small, considered runs rather than building volume for its own sake.
Reversibility is part of the same approach: designing more genuine use into one garment instead of multiplying products for every variation.
We avoid unnecessary synthetic additions and favour single-fibre materials where they make sense, with longevity considered both physically and aesthetically.
Meet the others